Represent the business accurately
We review the business name, contact information, services, opening arrangements and real coverage. The aim is to remove contradictions that could leave a customer at the wrong location, calling the wrong number or expecting a service that is unavailable.
Profile recommendations begin with eligibility and the actual operation. A customer-facing location and a service business that travels to customers have different requirements. A city listed on a website is not evidence of a separate office, and a service-area page does not establish eligibility for another profile.
Connect the profile with the relevant page
The profile may introduce the business, but the website should help answer the next question. We connect services, location details, appointment arrangements and enquiry options so a visitor can continue the same journey.
Google describes local ranking through relevance, distance and prominence. Accurate information and a useful website support the parts of the experience within your control. We do not promise that a business will appear in the same map position for every person or across an entire province.
- Check the ownership and accuracy of eligible profiles.
- Clarify genuine locations and service areas.
- Keep current photos and service details where available.
- Make the contact or booking route match the customer’s task.
Use reviews as customer evidence
A review process should invite genuine feedback and give the team a practical way to respond. We can help make the request and response process consistent, while keeping the business responsible for the experience described.
The website should not invent testimonials or display unsupported ratings. Where customer evidence can be published, confirm permission and keep it connected to the actual service. Useful proof may also include verified qualifications, project details or straightforward explanations of how the work is delivered.
Review local discovery alongside real enquiries
Profile interactions, website visits, contact clicks and saved enquiries are different signals. We review what the available data supports and ask the business which requests matched its services and operating area.
For example, repeated requests from an unsupported location may indicate that coverage is unclear. Customers asking about an unavailable service may point to a category or page description that needs review. Those findings are more actionable than a report that treats every profile interaction as a new customer.
Sources & further reading
Official references used for the local and platform guidance on this page.